By Ejekwu Chidiebere
Energy Window International (Media) – Shell Lubricants has announced maintaining its lead as the global supplier of finished lubricants for 19 consecutive years, according to the 23rd edition of Kline & Company’s (Kline) report, Global Lubricants: Market Analysis and Assessment 2025.
Kline’s choice for Shell Lubricants as the global lubricants supplier according to an email statement to EWI Publishers was based on the volume of sales of finished products across the automotive and industrial segments worldwide. According to the report, Shell has maintained its leading position with global market share at 11.6%, with global sales in 2024 being split almost evenly between the three segments: 37% consumer automotive, 32% industrial, and 31% commercial automotive.
The report EWI Publishers gathered provided a comprehensive, in-depth analysis of automotive and industrial finished lubricants products. It also assessed the use of lubricants across end use industries, trade classes and emerging market trends such as electric vehicles (EVs) and immersion cooling fluids (ICFs) in both the digital and energy infrastructure. Adding it said: “Shell has once again held its number one ranking for all three lubricants categories: consumer automotive, commercial automotive and industrial.”
Jason Wong, Global Executive Vice President Shell Lubricants, said:
“At nineteen consecutive years of leadership as the number one global supplier of finished lubricants, we remain focused on the ability of lubricants to power progress across consumer, commercial and industrial applications.
Our aim is to become the most customer-focused energy marketer and trader, and we continue to invest in premium, high-efficiency products. These offerings create long-term value in areas where we have market leadership and competitive advantages.”
Sushmita Dutta, Senior Project Manager at Kline, commented:
“To maintain the number one position in the global lubricants market for nineteen consecutive years is a remarkable achievement. Our analysis shows that Shell’s success is built on a consistent strategy: investing in technologically advanced, premium products and building lasting relationships with customers across all sectors.”
Shell maintains that its global leadership position and competitive advantage has always been driven by investments in premium and differentiated products including Shell Helix passenger car motor oil, Shell Rimula truck and heavy-duty engine oils, and Shell Tellus and Shell Gadus for the industrial sectors, which are all preferred brands in many major markets.
Shell Lubricants recall that in 2025, its Helix Ultra was identified as one of the first brands to upgrade to the lates API SQ Specifications, which also and according to the statement, reinforces the Company’s technology leadership in engine performance and protection. The milestone the statement highlighted was followed by the launch of Shell Advance Ultra with API SP, regarded as the Company’s most advanced motorcycle and scooter engine oil, which is trusted globally and serving also as the only premium motorcycle oil recommended by Ducati Corse. Shell also said that it has even renewed its decade-long partnership with BMW M Motorsport, underscoring its commitment to pushing lubricant technology boundaries.
Beyond automotive, Shell introduced DLC Fluid S3, a cutting-edge Direct Liquid Cooling solution for high-performance computing and AI. In May, Shell Lubricants achieved an industry first when its immersion cooling fluids became the first to receive intel certification, enabling their use in data centers worldwide.
To find out more about Shell’s capabilities and leadership in lubricants, please see the infographic.
“Shell Lubricants” collectively refers to Shell Group companies which are fully engaged in the lubricants business, and selling a wide variety of lubricants to meet customer needs across a range of applications across 175 countries.
Kline, also as a Company, is a global market intelligence and advisory firm with core competencies in the Chemicals, Energy, and Beauty sectors. With more than six decades of experience, Kline empowers clients to make informed decisions that drive business growth with an unparalleled depth of industry expertise, extensive research capabilities, and data-driven insights.